About CMA's Skyline CDJR

Woodstock Garage is now CMA's Skyline CDJR! 

Woodstock Garage was a family business spanning four generations in the Shenandoah Valley. Founded by Harold Morrison, Sr. in 1925, the dealership stayed in the Morrison family until 2019, when Hal and Rex Morrison decided to retire. When researching who they could trust to honor the community they love so much, they found another family-owned business with strong Virginia roots.

Like Woodstock Garage, Carter Myers Automotive (CMA) is a fourth generation family business. H. Carter Myers founded the company in 1924 in Petersburg, VA, and over the years we have grown with the Virginia automotive industry. CMA now has 5 stores in Staunton, 3 in Charlottesville, 5 in the Richmond area, 1 in Williamsburg, and now 1 in Woodstock. Our dealership family now has 15 locations with more than 3000 quality new & used vehicles in stock.

In addition to being family-owned, we also share ownership with our employees. CLICK HERE for details on our Employee Stock Ownership Program and career opportunities.

OUR FAMILY HISTORY

Carter Myers Automotive (CMA) originated in 1902 as Stockdell-Myers Hardware Store, located in downtown Petersburg, Virginia. The hardware store was liquidated and reincorporated in 1924 as Petersburg Motor Company, Inc. by H. Carter Myers. His son, H. Carter Myers, Jr., eventually joined the business and with the help of his aunt, Elizabeth Myers, kept it going throughout the Great Depression and World War II.

H. Carter Myers III, grandson of the founder, joined the company after graduating from the University of Virginia's McIntire School of Commerce in 1965. He was elected President in 1974. In 1979, Mr. Myers and the CMA Board decided to become one of the only dealer groups in the country to offer ESOP, an Employee Stock Ownership Plan. Every full time associate still has the opportunity to own part of the company. If you want to take ownership of your career, visit our Employment page.

OUR CURRENT LEADERSHIP

Carter Myers III, now serving as CMA's Executive Chairman, has been very active in the automotive industry. He served as Virginia Automotive Dealers Association (VADA) President in 1995 and as Chair of the National Automobile Dealers Association (NADA) in 2002. In 2011, H. Carter Myers III received the prestigious honor of being named Time Magazine's Virginia Dealer of the Year. In 2016 he received a Lifetime Achievement Award from the American International Automobile Dealer Association.

Liza Borches is the fourth generation of the Myers family to be President & CEO of Carter Myers Automotive. She graduated from the University of Virginia McIntire School of Commerce in 1997 and worked with American Honda for almost seven years before joining the family business. In 2009 she became the first 4th generation dealer to be on the VADA Board. Also in 2009, Liza received a Salute to Dealers Award for her contributions to the Central Virginia community. In 2011 Liza was presented with The Athena Award, an international honor awarded to women who excel in business and philanthropy. In 2013, Liza was named one of the auto industry's "40 Under 40 Up and Coming Retailers." In 2015, Virginia Governor Terry McAuliffe appointed Liza to the Virginia Motor Vehicle Dealer Board.

Scott Elyard, General Manager of CMA's Skyline CDJR, grew up in the Shenandoah Valley. He got into the car business over 25 years ago and has become a car fanatic. Scott first joined CMA in 2011 and came back in 2019 to help open CMA's Skyline CDJR.

After 95 years in the automotive industry, CMA's commitment to respect, service, integrity and value has never been stronger. Our 500+ employee-owners strive for complete customer satisfaction. If you have any suggestions for how we can better serve our communities, please CLICK HERE to email our GM, Scott Elyard.

Contact

CMA's Skyline Chrysler Dodge Jeep Ram

601 N. Main Street
Hours & Directions Woodstock, VA 22664

  • Sales: 540-412-3928
  • Service: 540-307-1070
  • Parts: 540-999-5382

Hours

  • Monday 8am - 7pm
  • Tuesday 8am - 7pm
  • Wednesday 8am - 7pm
  • Thursday 8am - 7pm
  • Friday 8am - 7pm
  • Saturday 9am - 5pm
  • Sunday Closed

Hours & Directions

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